LET'S CO-CREATE YOUR DREAM
BUSINESS

LET'S CO-CREATE YOUR DREAM BUSINESS

In the Dream Biz® Lab

in The Dream Biz® Lab

JOIN TODAY!

A compassionate coaching space for creative & neurodivergent entrepreneurs to help you build your business around how you actually function.
A compassionate coaching space for creative & neurodivergent entrepreneurs to help you build your business around how you actually function.

72% of entrepreneurs struggle with their mental health.

That’s not a coincidence. That’s a signal that you’re not just managing client work, inboxes, and content calendars. You’re managing pressure, perfectionism, isolation, self-doubt, executive dysfunction, and the never-ending question:

"Why can't I just get it all together?"

You’ve been told that success requires hustle, sacrifice, and pushing through. And it may have shown true in your business as well. But that version of business is burning people out. It’s burning you out. Especially because of your limited capacity, big heart and neurodivergent brain.

If you want to continue running a successful business long-term, you don’t need to do more. You need to do it differently. And you don’t have to do it alone.

Say Hello to Your Dream Biz®

Built around your capacity, your energy, and what actually works for YOU, not what some guru taught you. 

I WANT THAT!

Say Hello to Your Dream Biz®

Built around your capacity, your creativity, your energy, and what actually works for YOU, not what some guru taught you. 

Your Dream Biz® is Built Around:

SHOW ME HOW!

1

CAPACITY + energy

An aligned business starts with honoring your energy, needs, and natural rhythms. Your capacity isn’t the same as anyone else’s, and it’s time to start knowing it and working WITH it.

2

BOUNDARIES + Flexibility

Boundaries sound scary and rigid, but really they're just about protecting your creativity and well-being for a business that can last for years to come, not just a few more months.

3

JOY + PLAY

When your business that feels like a true extension of who you are, work will feel more like play. And with your joyful boundaries you'll have time to do the things you enjoy that aren't work.

Step into a biz that lights you up & supports your brain

DREAM BIZ LAB

The Dream Biz® Lab is a compassionate and gentle bi-weekly group coaching space (and optional 1:1 support) for creative entrepreneurs who want to grow their business in a way that feels spacious and sustainable.

Inside the Lab, you’ll go from:

  • Spinning your wheels ➡️ to working with clarity and calm
  • Juggling too much ➡️ to focusing on what actually matters
  • Stuck in survival mode ➡️ to building with joy and intention
  • Drowning in tasks ➡️ to working in a structure that fits your brain and life

INTRODUCING THE

®

This is a co-creative space where we build a business strategy that reflects your values, honors your capacity, and supports your life.

Here’s What You Can Expect:

  • Clarity-First Coaching: We'll start with what matters to you the most and build from there
  • Capacity-Based Structure: We'll create a rhythm and workflow that meets you where you
  • Neurodivergent-Affirming Space: A space designed by someone with ADHD for entrepreneurs whose brains don’t work in “linear” or traditional ways.
  • Bi-weekly Office Hours: Regular meetings to support you through your energy fluctuationS

Level 2: Strategy

CHOOSE YOUR LEVEL OF SUPPORT

Level 1: The Lab

  • Bi-weekly Office Hours: join live group calls for coaching, clarity, and accountability.
  • Best for self-led creatives who want community and regular check-ins.

$100/mo

$500/mo

BI-WEEKLY
OFFICE HOURS

OFFICE HOURS +
1:1 STRATEGY + SLACK

JOIN LEVEL 1

JOIN LEVEL 2

Everything in Level 1, Plus:
  • Monthly 1:1 Strategy Sessions: focused time to map your goals, make pivots, and check in with a coach who knows your business.
  • Unlimited 1:1 Slack Coaching: Message me on Slack anytime and I will respond during my office hours.
  • Best for creatives who want personal strategy to stay aligned and on track.

"One of your strengths is that you're "not like other coaches". Your energy is a good match for someone like me. Other coaches can kind of come across intense or scary lol, but you seem like talking to a normal business friend. I feel validated, understood, and empowered because I have actionable things I can work on instead of just hoping and crossing my fingers that things will improve."

Emily - Web Designer

  • You’re constantly putting out fires, dealing with urgent client requests, last-minute edits, or unexpected changes that derail your whole week. 
  • You’ve got 1,000 tabs open (in your browser and your brain) and can't stay focused long enough to tend to any of them.
  • You mask, overcommit, or say yes too often because boundaries feel hard to enforce.
  • You feel shame about being inconsistent, disorganized, or different no matter how hard you’re trying.

You’ve tried the systems, the strategies, the mindset shifts. But what you really want is something that feels NATURAL to you.

Here’s what your days might look like right now:

Maybe you’ve been told that you’re undisciplined, disorganized and you aren’t working hard enough. Or maybe you feel overwhelmed by all the expectations you put on yourself. But the truth is that most business advice wasn’t made for a brain like yours.

MOST BUSINESS ADVICE WASN'T BUILT FOR A BRAIN LIKE YOURS.

Your brain is bold, beautiful, & AMAZING! It's the system that's broken, not you!

  • Starting your day slowly with a walk, journaling, or a second cup of coffee because your business doesn’t require you to hustle the second you wake up.
  • Spending most of your time creating, dreaming, and building and less of your time reacting, overthinking, or putting out fires.
  • Taking a break when your energy dips (without guilt!) because you have enough white space in your calendar to breathe.
  • Creating content or doing client work when you’re feeling inspired and having systems that carry you through when you’re not.

With support from The Dream Biz® Lab, this could be you: 


An aligned business feels calm, focused, and profitable, and it works with your natural rhythms. No more forcing yourself to work in strict time blocks or following marketing plans that weren't made for you.

STEP INTO YOUR DREAM BIZ

let's create a biz that works with how you actually function

Ready for less on your plate & more in the bank?

THE JOY-FIRST BUSINESS MODEL

One thing that makes The Dream Biz® Lab different is my signature approach, The Joy-First Business Model. It's my framework that infuses passion, purpose, and play into the three core areas of your business: vision, operations, and marketing. Your business shouldn’t just be profitable; it should feel good to run. Here’s what it looks like when we lead with joy:

1

VISION: Your Why + Where You're Headed

We reconnect with the heart of your business: what you want, why you want it, and what success really looks like for you. Instead of chasing trends or someone else’s 6-figure formula, you’ll create a vision that’s built around your values, energy, and life priorities. This gives you direction that feels grounded, not performative, and fuels everything else with clarity and confidence.

my framework

Strategy That Feels Good, Not Just Looks Good

With joy in your vision, you'll feel:
  • Clear on what to say yes and no to
  • Excited about your long-term goals
  • Confident that your business reflects YOU!

2

Operations (Your Systems + Schedule)

We simplify and restructure your backend in a way that works with your brain, your season of life, and your capacity. You’ll stop overbuilding, overbooking, and overextending and instead create simple systems that make space for rest, creativity, and focus. We also build in clear, kind boundaries around your working hours, your client expectations, and your communication channels so your business protects your peace, not drains it

With joy in your ops, you'll feel:
  • Calm when you open your laptop
  • Less scattered and more in control
  • Like you actually have time to be the visionary again

3

Marketing (Your Voice + Visibility)

We create a marketing plan that feels like connection, not pressure. Whether you thrive on video, writing, teaching, or showing up in bursts of energy, we build a strategy that feels fun, flexible, and aligned. You’ll stop dreading content and start sharing from a place of clarity and confidence without burning out or faking it.

With joy in your marketing, you'll feel:
  • Free to show up as your full self
  • Aligned with the people you’re calling in
  • Energized instead of exhausted by visibility

When your vision, operations, and marketing are infused with joy, your business will support your energy, your life, and your values. This is all possible inside of The Dream Biz® Lab. Are you in?

YES, I'M IN!

HI, I'M

CHRISTI!

I’m not here to sell you on a dream I haven’t lived. I had a big dream to be able to support my family with my business. And I did it. I scaled to $10k months, grew my team with 4 family members, and did what the gurus said I needed to do to scale. But behind the scenes I was having panic attacks multiple times a week.

Opening my laptop each day felt like an anxiety pit. I was immediately hit with fires that I had to deal with. I finally hit a breaking point and experienced a full-blown mental health crisis. I felt like a failure. I thought the problem was me and that I just wasn’t good enough or cut out for this whole business thing.

Then I got diagnosed with ADHD and realized that the problem wasn’t me, it was the system and the strategies I was building my business around. Once I figured out how to work with my brain instead of against it, I rebuilt my business again but this time with clarity, compassion, and a whole lot of boundaries. Now everything feels so much lighter, easier, and FUN! 

I’ve been a photographer, a creative agency owner, and an OBM. I know what it’s like to wear multiple hats, and I know how to teach and guide in a way that feels doable and kind. I’m a partner in your growth, and a coach who actually sees you. I’m ready to be your safe sounding board & help you build a business that honors your rhythms and fills you with joy.





IS THE DREAM BIZ LAB A GOOD FIT FOR YOU?

THE DREAM BIZ LAB IS FOR YOU IF:

✅ You’re a creative entrepreneur (designer, writer, coach, photographer, artist, strategist, multi-passionate soul)
✅ You’ve reached an income plateau and want help getting to the next level 

✅ You’re feeling overwhelmed and want more clarity, boundaries, and ease
✅ You’re craving strategy, structure, and support as well as the safety and space to be honest about what’s really going on behind the scenes. 
✅ You want to design your days based on your capacity and energy, not someone else’s productivity rules
✅ You’re tired of trying to do business the “right” way and want to do it your way
✅ You’re a neurodivergent business owner who needs a different approach than traditional business models and marketing advice


THIS MIGHT NOT BE THE RIGHT FIT IF:

🚫 You want a high-pressure program that pushes hustle culture and rigid formulas 
🚫 You’re looking for a strict step-by-step formula or a fast fix
🚫 You aren’t ready to do less and remove things from your plate
🚫 You don’t have any trouble reaching your goals 

This is a safe space to be exactly who you are and show you exactly where you are, and get the support you need to move forward on your own terms.

"Christi has thrown open the door to my business opportunities, my exposure and my potential - the stress is GONE!"

Tiffany - Artist & Course Creator

When you join the Lab, you'll finally:

  • Feel less alone and more supported
  • Know where to focus and what to let go of
  • Make real progress without burning out

And your business will feel:

  • Spacious and calm instead of chaotic
  • Flexible and functional instead of rigid or reactive
  • Grounded in your strengths and built around your needs instead of constantly stealing your energy
  • Aligned with your values and capable of consistent income instead of draining and caught in a cycle of feast or famine
  • Like something you’re proud of, not something you’re barely keeping afloat.

What are you waiting for? Join me in The Dream Biz Lab!

JOIN TODAY!

"I felt supported and validated in a productive way. You [are] warm, welcoming, and approachable while maintaining authenticity. You [give] emotional support, tangible advice, and also business guidance."  

Rylee - Relationship Coach & Course Creator

FAQ

Frequently Asked Questions

Which tier should I join?

It depends on the level of support you want and the season you’re in:

Level 1 is great if you’re mostly self-led but want consistent check-ins, coaching, and community.

Level 2 is best if you want personalized 1:1 time to map out your strategy with clarity and confidence, and want coaching with someone in your corner every step of the way. It’s also great if you’re a verbal processor and want in-the-moment support. You can message me anytime and I will answer you during my office hours.

Not sure? Starting at level 2 will give you the biggest head start on your energy management with a guide by your side. Once you’re feeling comfortable with your progress and out of the danger zone, you can always downgrade!

You’re ready if:
  • You’ve tried doing it all on your own and still feel stuck, scattered, or unsure
  • You know something needs to change, but don’t know what or how
  • You’re craving clarity, support, and structure that fits you
  • You want to stop spinning your wheels and start making intentional progress
  • You’re too overwhelmed to think strategically and need someone to come in with a bird’s-eye view
Coaching isn’t just for when you’re struggling, it’s also for when you’re ready to grow without burning out or you just want someone to add to your support system.

I'm not going to tell you a specific framework to make $20,000 in 3 days. We're going to dive into what is important to YOU. We'll talk about the life you want to create, the way you want to show up, & how you want to work and use that to build your aligned action plan.

Yes and no. Most people will be experienced entrepreneurs looking to get off the hamster wheel of hustle culture & build their business in a way that feels authentic to them. If you’re just beginning and want to start your business from a place of alignment, you will benefit from this group. However, if you want help with basic business foundations like how to get an LLC, start an email list, or build your website you should check out my course, The Dream Biz Kickstart!

You’ll feel right at home here if you’re thoughtful, curious, kind, and committed to doing business in a way that supports your wellbeing.

This is a space that values:
  • Diversity, equity, inclusivity, anti-hustle values, and supportive thinking
  • Neurodivergent-friendly structure and flexibility
  • Permission to be honest about what’s really going on behind the scenes
  • Collaboration over competition, people over profit, and growth that feels good

We welcome you exactly as you are, whether you’re messy, motivated, or somewhere in between. Everyone deserves to feel safe, supported, and respected while building the business of their dreams. 

Anti-Discrimination Policy:
I have a zero-tolerance policy for racism, homophobia, transphobia, ableism, fatphobia, xenophobia, or any form of discrimination. If that’s not your vibe, this isn’t your space.

Group Office Hours happen every other Tuesday at 12pm ET on Zoom. Replays are available if you can’t attend live. You’ll get access to your 1:1 strategy session booking link (if included in your tier) after enrolling

I'd love to have both you and your business partner join, but each individual will need to purchase their own seat in the Lab.

This is a coaching program designed to guide and support you, but your success ultimately depends on your own effort and commitment. While I’m here to provide tools, resources, and encouragement, I cannot guarantee specific results. By enrolling in the Dream Biz Lab, you acknowledge that there is a strict no-refund policy and that the value you gain will align with the effort and energy you put into the program.

The Dream Biz® Lab is a flexible coaching space and you can cancel anytime with a 30-days notice. However, most clients find that they get the best results if they stick around for at least six months. involves a 6-month commitment. This gives us the time and space to create real, sustainable change together, not just quick fixes.

Yes! Every member of the Lab gets access to my library of coaching tools, including:
  • The Vision Casting Guide
  • Ideal Offer Journaling Prompts
  • Brand Messaging Guide
  • Easy Marketing Framework
  • Quarterly Planning Guide
  • Private Podcast with exclusive trainings and mindset support
These are the same resources I use with my 1:1 clients. They’re designed to help you move forward faster, with clarity and ease.
I don’t believe in false promises or cookie-cutter outcomes. What you get out of the Lab depends on what you put in and how ready you are to be supported, make changes, and show up for yourself. That said, past clients have reported feeling clearer, calmer, more aligned, joyful, and confident in their business within just a few weeks of working with me.

Let’s chat! I’d love to answer your questions and help you decide if this program aligns with your goals and values. Book a call here or email me at christi@christijohnsoncreative.com!

Let’s co-create the version of your business that works with your brain, not against it. Join The Dream Biz® Lab today and build a business that fits your life.

You don’t need to fix your brain or be more disciplined. You need a strategy that works with how you actually function. 

start now