Simple Way to Wow Clients Every Time

“I didn’t get my pictures back for months!” “She took forever!” “I was hoping there would be more photos.” Sadly, I hear these comments from people about their photographers all the time! They say bad publicity is better than no publicity, but when it comes to photography, that is never true! Sometimes we overthink how to please our clients, but really, they are just like all of us! They really just want their expectations to be met, or better yet, exceeded! The trick to wow clients every time is not rocket science!

When you go out to eat, you really don’t expect much, do you? You want good food, good service, and good value. Have you ever ordered something that sounded really yummy for $15, gotten the plate, and thought, “that’s it?” You know what I’m talking about. Maybe the portion was smaller than you thought was appropriate. Maybe it was something you could easily make at home. Or, have you ever experienced slow service? It’s agonizing, isn’t it?! Worst of all, maybe your food came back raw! All we want is what we paid for, and raw food isn’t it! You want a great dining experience, and that’s not too much to ask.

There’s one simple secret that most good business use in keeping their customers happy…

Under Promise, Over Deliver

It’s that simple! You’re wowed at a restaurant when you get back a bigger portion than you thought, or the food is absolutely delicious, or the service is extra fast. Keeping restaurant patrons happy is not unlike keeping your photography clients happy!

The reason I have happy clients is because I took this mantra to heart from the very beginning of my business!

How do you achieve this for yourself? Here are a few ways:

Deliver your images earlier than expected

Include a few extra images in their gallery

Offer a free print as a gift

Add a few extra minutes to your photo sessions

The way to wow clients really comes down to exceeding their expectations. But in order to do that, they have to know what to expect in the first place! Be sure you have a contract in place that tells them how long they can expect to have to wait before their images are finished, how many images they will receive, what add-ons come with their package, etc. That way, they know what to expect and will be happy if you do just that, but you can wow clients by going above and beyond!

You could tell your clients, “I’ll have your images back in 6 weeks” and then give them back in 6 weeks. That’s all fine and dandy. You’ll get paid, you’ll meet their expectations, and you’ll have a clean conscience. BUT. How much better it would be if you said you would deliver them in 6 weeks but you delivered them in 2 weeks, that way you have EXCEEDED their expectations! Instead of saying, “Our photographer was good. We got what we paid for.” They’ll say, “Our photographer was amazing!!! She was so fast!!”

Just a little food for thought!

Happy Shooting!

– Christi

Share This Episode

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAVORITE POSTS

Web Design Rules Everyone SHould Know is written in purple text on a tan background with a photo of Jannan sitting on a couch with her laptop open

Your website is your digital home base—a place where potential clients can learn about you, trust you, and ultimately take action. But if your site isn’t designed effectively, you could be missing out on opportunities. That’s why I sat down with Jannan Poppen, a branding and web designer for coaches and creatives, to discuss the […]

Listen Now

Opening Up About My Mental Health Crisis of 2024 is written in purple text on a tan background. There is an image of Christi with a soft smile at the camera.

Hello friends, welcome back to The Dream Biz Podcast, the business podcast that helps you build a life and a business that you love. I’m your host, Christi Johnson. I’m a business coach and a photographer dedicated to helping you make your dream biz a reality. Today I want to talk to you about something […]

Listen Now

How Quarterly Planning can help you stay focused and organized with manali sontakke is written in purple text on a tan background with yellow, green, and purple blobs. There is also a photo of Manali smiling at the camera.

Download the Episode Transcript Below ⬇️ Welcome Manali! If you’re like me, you might have a constant stream of ideas and projects you’re excited about. As multi-passionate business owners, it’s a blessing—and sometimes a challenge—to channel all that energy into a clear plan. That’s why I love quarterly planning! Recently on The Dream Biz Podcast, […]

Listen Now

DM to Dollars: Pre-selling Your Offer Before the Big Launch with Angelica Pompy is written in purple text on a tan background. There are colorful green, yellow, and purple doodles on the image along with a photo of Angelica smiling at the camera.

Download the Transcript of this episode Below 👇 DM to Dollars: How to Pre-Sell Your Offer Launching something new? Whether it’s a course, a membership, or a service, one of the most effective ways to make sure your audience is ready to say “yes” the moment you open the doors is through pre-selling your offer. […]

Listen Now

Transform Your Customers into Your Biggest Cheerleaders is written in purple text on a tan background. There are purple and green doodle bubbles with the text "with Madelyn Victoria" and "New Episode", respectively as well as a picture of Madelyn smiling at the camera.

>Download the Transcript of this episode< Building strong client relationships can be one of the most powerful tools for growing your business. In a recent episode of The Dream Biz Podcast, I sat down with Madelyn Victoria, a marketing strategist who specializes in helping small businesses create personalized marketing strategies to attract more clients and […]

Listen Now

Admin Tasks CEOs Should Stop Doing is written in purple text on a tan background. There are green and purple bubbles over the words "Ashley Paul" and "New Episode" along with a photo of Ashley holding a coffee cup.

>Download a Transcript of This Episode< Outsourcing Admin Tasks for CEOs: Insights from My Conversation with Ashley Paul As a business owner, I know how overwhelming admin tasks can feel. That’s why I was thrilled to welcome Ashley Paul, a wedding planner and virtual assistant expert, to The Dream Biz Podcast. Ashley helps creative entrepreneurs […]

Listen Now

Start building the business of your dreams

This FREE guide on the 8 steps to take to start your creative business. In this guide, you'll learn the exact roadmap to take to go from 0 clients to fully booked sooner than you think!

get it for free!