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Hello friends, welcome back! In today’s post, I’m thrilled to share the highlights of an insightful conversation I had with Lindsey Breitweiser from The CMO Lab. We discussed how CMOs (Chief Marketing Officers) and OBMs (Online Business Managers) can effectively collaborate to drive business success. This partnership can be crucial for implementing and executing high-level marketing strategies that actually move the needle for your business. Exploring how CMOs and OBMs can collaborate reveals strategies that integrate expertise and execution, ensuring impactful marketing initiatives that propel organizational growth.

Meet Lindsey from The CMO Lab

Lindsey Breitweiser is the founder of The CMO Lab, where she operates as a fractional CMO. Over the past year, she has transformed her role into an accessible course for businesses that can’t yet afford to bring in a full-time executive. The CMO Lab helps businesses build a C-suite level marketing plan through a done-with-you training program.

The Top Marketing Mistakes Entrepreneurs Make

Lindsey shared that many entrepreneurs resist doing marketing because they choose tactics randomly without connecting them to their business goals. This leads to frustration and a misguided belief that marketing doesn’t work. One vivid example Lindsey gave was a million-dollar business in Charleston that couldn’t justify why they were on Instagram. They just followed the trend without understanding its impact on their bottom line.

How CMOs and OBMs Can Work Together Efficiently

One of the key topics we delved into was the collaboration between a CMO and an OBM. Lindsey explained that after a business owner goes through The CMO Lab or hires a marketing strategist, they often need help prioritizing tasks. This is where an OBM can be invaluable. By managing timelines, tasks, and ensuring all plans align with business goals, an OBM can help execute a well-laid-out marketing strategy.

Understanding KPIs and Their Importance

I learned about KPIs (Key Performance Indicators) only recently, and it was a game-changer for my business perspective. Lindsey emphasized the importance of focusing on KPIs that directly impact your bottom line, like leads and sales, rather than vanity metrics like likes or follows. A senior-level marketer or a fractional CMO provides rationale and clarity on why specific strategies are chosen, something that junior marketers often lack.

Why a Marketing Plan is Essential

A comprehensive marketing plan is the foundation of business growth. It helps in identifying the right resources and strategies tailored to your business. Lindsey was vocal about avoiding the mistake of picking a strategy based on someone else’s success story. Your business is unique, and so should be your marketing plan. It’s crucial to align your tactics with your specific goals and resources.

Stepping Into Your CEO Role

For small business owners, it’s essential to step into the CEO role and be serious about growing your business. Knowing when to delegate tasks and bring in experts is part of this growth journey. A well-devised marketing plan can ensure that every tactic and resource contributes to your business goals, making the role of an OBM even more critical.

How to Work with The CMO Lab

If you’re interested in elevating your marketing strategy and stepping into your CEO role, you can connect with Lindsey online. Visit The CMO Lab’s Instagram or head to their website to explore more about the services they offer. Lindsey also has a free course called “Irresistible Offer” available on her website, which can be a great starting point.

Conclusion

Working with a fractional CMO and an OBM can be a game-changer for your business. It helps you focus on what truly drives growth while ensuring that every effort is aligned with your overarching goals. I hope this conversation with Lindsey has inspired you to take a more strategic approach to your marketing efforts, exploring how CMOs and OBMs can collaborate effectively.

Thank you for reading! Be sure to follow Lindsey at The CMO Lab on Instagram and tune in next week for another post from the Dream Biz Podcast blog.

See you then!

Important Links:

• Lindsey’s Website⁠
• ⁠Follow Lindsey on Instagram
• Connect with Christi
• Get a Free 30-Day Trial of Kartra
• Get Thrivecart

Key Moments:

• 00:00 Welcome to the Dream Biz Podcast
• 00:25 Meet Lindsey from the CMO Lab
• 01:44 Common Marketing Mistakes
• 06:11 The Importance of KPIs
• 12:03 Effective Delegation and Execution
• 13:42 Tailoring Marketing Strategies
• 20:20 The Reality of Social Media Strategies
• 24:01 Balancing Creativity and Strategy
• 28:17 Conclusion and How to Connect with Lindsey