If you’ve ever found yourself burnt out from pushing through launches, chasing deadlines, or trying to keep up with hustle culture… this episode is going to feel like a breath of fresh air. I sat down with feminine business coach Jennifer Whitaker to talk about something radically refreshing: seasonal business strategy. We explore the question, what if the key to building a successful, sustainable business wasn’t doing more, but aligning with the cycles of nature?

Jennifer is a coach and former philanthropy executive who helps women scale to multiple six figures using intuitive, nature-based strategies that center around feminine wisdom, not productivity pressure. Her story is powerful, and the framework she shares is one that every creative, intuitive, or neurodivergent entrepreneur needs to hear.

From Burnout to Alignment

Jennifer spent years at the top of her field working with major nonprofits, scaling multimillion-dollar campaigns, and even collaborating with Dr. Jane Goodall. From the outside, her career looked picture-perfect. But inside? She was exhausted, disconnected, and deeply out of alignment.

“I walked into my house on Christmas Eve after working all day, and it was dark and empty,” she told me. “No tree. No people. Just me, realizing I had built a career that came at the cost of living my life.”

That night, everything changed. She left her high-level nonprofit role and began studying the divine feminine, becoming a certified coach and spiritual director. Within six months of launching her new business, she hit her first $100K month.

But even then, the old hustle habits crept back in. “I realized I had recreated the same burnout patterns,” she said. “I had strategy and I had rituals. But I didn’t have a framework that allowed me to actually live differently.”

Seasonal Business Strategy Using Nature as the Blueprint

In a moment of quiet during a horse therapy session, Jennifer had what she describes as a full-body download: “Why are we not building our businesses in alignment with nature?” From that realization, she created her feminine business methodology: a cyclical business framework rooted in the ancient Celtic Wheel of the Year.

This calendar, used for centuries to guide planting, harvesting, and rest, divides the year into eight seasonal phases. Instead of the masculine, linear “go hard all year” model, this cyclical approach honors the natural rhythms of:

• Winter – Rest + reflection
• Spring – Planning + planting
• Summer – Growth + visibility
• Autumn – Harvest + refinement

Each season carries its own energetic invitation—and Jennifer teaches her clients to align their launches, marketing, and offers accordingly.

The Results of Seasonal Strategy

Once Jennifer started aligning her business with the seasons, everything shifted. Within a year, she tripled her income while working half the time.

She also started seeing the same results with her clients. One client paused a January launch after realizing she was exhausted and still hit her income goal through ease and rest. When she did launch later in the spring? Her offer sold out before the cart even closed.

“Alignment creates magnetism,” Jennifer explained. “It’s not just about doing rituals or journaling for five minutes in the morning. When you run your business in harmony with the seasons, you become wildly magnetic without burning yourself out.”

Where to Start

If this way of working is new to you, Jennifer offers a simple first step:

Start with your body. Notice how you feel throughout your day. Where are you energized? Where do you feel heavy or drained? When something feels tight, forced, or exhausting, it’s likely out of alignment. And when it feels light, expansive, or peaceful? That’s a clue you’re on the right track.

Another practical way to begin: create an abundance altar. Decorate a small space in your home with natural elements that reflect the current season. This small ritual can gently pull your awareness back into harmony with nature’s rhythms.

The Power of Community

As we wrapped up the conversation, we both agreed that this work is powerful, but it’s even more impactful when you’re surrounded by others who share your values. Whether it’s joining a seasonal circle, participating in a mastermind, or simply celebrating the solstices with friends, finding a community that embraces rest, renewal, and rhythm can help you stay grounded when the world around you feels chaotic.

“When women root into their true nature and gather together,” Jennifer said, “there’s a ripple effect of calm, clarity, and abundance.”

Learn More From Jennifer

You can connect with Jennifer and learn more about her work here:

• Instagram: @iamjenwhitaker
• Podcast: Rooted Women Rise
• Your Most Abundant Year Mastermind: A seasonal, strategy-backed container to help you reach $20–50K months in alignment with your body and the Wheel of the Year

Build Your Business Like a Garden

Instead of forcing your way through every season, what if you let your business bloom in rhythm with your life? This episode was such a powerful reminder that success doesn’t have to mean sacrifice. It can look like rest in the winter, intentional building in the spring, radiance in the summer, and reflection in the fall. Let nature be your guide and let yourself flourish.

• Listen to the full episode wherever you get your podcasts.
• DM me your favorite takeaway on Instagram: @christijohnsoncreative
• Want to build a business that honors your energy and supports your life? Learn more at christijohnsoncreative.com/lab