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Today, we’re diving into How to Create a Launch Timeline. Whether you’re just starting out or you’re looking to refine your existing approach, this guide will help you plan a successful business launch. Feel free to steal this sample timeline or customize it to fit your unique needs.
Why Planning Ahead Matters for Your Launch
You’ve heard me emphasize it before—planning ahead is crucial for your launch. Ideally, you should begin planning about three months in advance to ensure all the necessary pieces fall into place.
Month One: Launch Planning and Copywriting
Initial Planning and Task Allocation
During the first month, you’ll be dedicating time to plan your launch and get started on copywriting. The initial two weeks are all about discussing the details of your launch. This is when we’ll figure out the specifics of your launch party and the finer details of your offer. We’ll map out timelines and assign tasks to yourself, me, and my team, ensuring everything is set to go.
Copywriting Phase
The latter half of the first month focuses on copywriting. Depending on the package you choose, we offer copywriting and strategy services. If you prefer to handle writing yourself or delegate it to someone else, that’s perfectly fine. This phase is crucial for drafting your sales emails, landing pages, and any other essential content.
Month Two: Integration Phase
Graphics and Design
Month two is where the bulk of the integration work happens. The first two weeks are dedicated to crafting graphics for social media, emails, landing pages, and any other promotional content you may need. We also work on setting up your launch party landing page and scheduling pre-launch emails and social media posts.
Pre-Launch Preparation
During weeks three and four, your pre-launch activities begin. A two-week pre-launch period gives you ample time to invite people to your launch party and generate excitement for your offering. We’ll ensure everything is in place—from building your sales page to setting up necessary integrations and creating your checkout pages.
Month Three: The Launch
Testing and Troubleshooting
By the third month, most of the execution should be complete. The first two weeks are reserved for testing and troubleshooting any potential issues. This buffer time allows us to catch errors, such as emails being sent to the wrong segment, and resolve them efficiently.
Launch Party and Celebration
Typically, the launch party is held at the start of week three. Whether it’s a webinar or a live event, this is your opportunity to celebrate your offering and engage with your audience. Following the party, your launch week truly kicks off. This is when you’ll post your launch content, including emails and social media updates. The aim is to create a buzz around your launch and drive engagement and sales.
Wrapping Up the Launch
As you reach the end of month three, the focus will be on monitoring the performance of your launch and making any necessary adjustments. This is a time to reflect on what worked well and to take note of any changes you might want to implement for future launches.
Key Takeaways
A Recap of the Launch Timeline
To sum it up, here’s a breakdown of the three-month launch timeline:
– Month One: Launch planning and copywriting
– Weeks 1-2: Initial planning, task assignments
– Weeks 3-4: Copywriting for sales emails, landing pages, etc.
– Month Two: Integration and pre-launch
– Weeks 1-2: Design and graphics creation, scheduling pre-launch emails and social posts
– Weeks 3-4: Pre-launch activities, building sales page, setting up integrations
– Month Three: Launch and celebration
– Weeks 1-2: Testing and troubleshooting, ensuring everything runs smoothly
– Weeks 3-4: Launch party and launch week, monitoring performance
By following this structured launch timeline, you’ll ensure that each phase of your launch is handled with care, maximizing your success.
How to Get Customized Help
If you want tailored assistance in creating a launch timeline unique to your business and offer, you can book a consultation call with me. I’ll help take the management of the launch off your plate, so you can focus on what you do best.
Thank you for taking the time to read this guide. I hope it was helpful and provided the clarity you need to plan your business launch. Until next time, keep dreaming big and working towards those goals!
I look forward to hearing about your successful launches and celebrating your wins with you. Happy planning!
Important Links:
- Get 50% off your first year of FloDesk
- Get a Free 30-Day Trial of Kartra
- Get Thrivecart
- Connect with Christi
Key Moments:
- 00:00 Introduction to the Dream Biz Podcast
- 00:41 Planning Your Launch: Month One
- 02:32 Integration Phase: Month Two
- 05:06 Executing the Launch: Month Three
- 06:26 Conclusion and Next Steps
