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Email marketing is a powerful tool for creative entrepreneurs. It helps them keep in touch with their customers and build relationships with them. It’s an effective way to market products and services, and to stay top of mind. This episode is all about a guide to email marketing for creative entrepreneurs. Keep reading or listen in to get all the details!
Why Business Owners Need an Email List
An email list is a must for any business. It allows you to keep in touch with your customers and build relationships with them. It’s also a great way to market new products and services and to stay top of mind. Email lists are also a great way to collect customer feedback, which can help you refine your products and services.
5 Easy Ways to Grow Your Email List
- Create a Lead Magnet and share it everywhere: A lead magnet is something you offer to potential customers in exchange for their email address. It could be a free eBook, a discount code, or anything else that would be of value to them.
- Host a Live Event
- Participate in Partner Marketing
- Run a Contest or Giveaway
- Bring people on a journey with you
How to Make Money from your List:
- Utilize Sales Funnels: A sales funnel is a series of automated emails that are sent out over a period of time to lead potential customers through the process of buying your product or service.
- Offer Special Deals: Offering special deals and discounts to your email subscribers can be a great way to encourage them to purchase from you.
- Run Contests: Running contests and giveaways can be a great way to incentivize people to join your email list. For everyone who signed up but didn’t win, you can offer a discount.
- Tell them about your services & offers
Email Growth Myths
There are a few common myths about email marketing that need to be debunked.
Myth #1: The first is that email marketing is outdated and ineffective. This is simply not true. Email marketing is still an incredibly powerful tool for businesses.
Myth #2: email marketing is too time-consuming. In reality, email marketing can be automated, so it doesn’t have to take up a lot of your time.
Myth #3: You need a big list to make email marketing successful. While having a larger list can increase the potential for success, email marketing can also be successful with smaller lists.
Myth #4: You can buy email lists. This is a big no-no-Never buy an email list. It can not only hurt your reputation, but can be illegal in some countries.
Myth #5: Email marketing is only about sales. Email marketing can be used for many purposes, not just sales. It can be utilized to build relationships with customers, share helpful resources, and more.
What To Send Your Subscribers
The key to successful email marketing is to provide your subscribers with valuable content. This could be anything from blog posts to exclusive discounts. You should also make sure to email out your weekly content once a week. This will help keep your subscribers engaged and ensure that they don’t forget about you.
Step by Step Action Plan on How to Get Started With Email Marketing
- Choose an Email Provider: You will need to choose an email provider to manage your email list. There are a number of different providers out there, such as MailChimp, Constant Contact, and AWeber.
- Decide on Your Lead Magnet: You will need to decide on what you are going to offer potential customers in exchange for their email address.
- Create Your Lead Magnet: Once you have decided on your lead magnet, you will need to create it. This could be an eBook, a discount code, or anything else that would be of value to potential customers.
- Create Your Landing Page: You will need to create a landing page for your lead magnet. This is the page where potential customers will enter their information in order to receive your lead magnet.
- Create a Weekly Content Schedule: You will need to create a schedule for your weekly content. This will help ensure that your subscribers are getting fresh content on a regular basis.
- Build Your Sales Funnel: You will need to create a sales funnel to guide potential customers through the process of buying your product or service.
- Share Your Lead Magnet as Many Places as Possible: You will need to share your lead magnet as many places as possible. This could be on social media, in blog posts, or on other websites.
By following these steps, you will be well on your way to creating a successful email marketing campaign. Email marketing is a great way to reach potential customers and keep in touch with your existing customers. It’s an effective tool for creative entrepreneurs, and one that should not be overlooked.
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