Does your relationship with social media feel complicated and overwhelming? In this episode, we’re simplifying social media so that you never have to guess over what to post again. You’ll learn how to define your mission, market, and message, as well as how to take advantage of AI tools to make content creation simple.
This episode is a repurposed Facebook Live training I recently did. If you hear me reference comments or engaging with others, they were live on the training.
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A new framework for Instagram and Facebook
The Instagram and Facebook algorithms are constantly changing and leave you feeling behind if you don’t jump on the latest trend. However, there’s one thing that won’t change: the way to stay relevant is to pay attention to what your audience wants.
I use this framework to guide my content creation:
- Mission
- Market
- Message
First, you need to know your mission. Next, you need to understand your target audience, or your market. Lastly, your mission and your market combined produce your message.
Defining your mission, vision, and values
To understand your mission, you need to know your vision and your values. Your mission is how you are going to achieve your vision.
Ask yourselves these questions to figure out your vision:
- Why do you do what you do?
- Why do you feel like you exist in the world?
- What is your vision?
- What is the ideal future you want to create in the world through your products and services?
- If you could completely solve one problem in the world with your products, what would it be?
Next, identify your values. These are the things that make you you. The more your content is aligned with your values, the more you will attract your ideal customers.
Ask yourself these questions to determine your values:
- What makes me different?
- Why do I create what I create?
- What lights me up?
Identifying your market
Who are your products for? Who do they help? Write down the answers to identify your target market. Once you know who they are, you’re going to use your mission to determine how to reach them.
To identify your target market, think about your repeat customers. What do they like? What do they all have in common? What is their demographic?
Next, think about what you help your market do. What feeling are you selling them? What are their pain points, and how do you offer them a solution?
Do some research on Google and in Facebook groups to see what people in your target market are saying about their problems, desires, and what they need. You can also ask these questions in ChatGPT for more data.
Using AI to perfect your message
Your mission and your market combine to create your message. Your message is what you actually talk about on social media, and this is where you actually plan out your content. You can use ChatGPT to make the process way easier.
However, you have to start by training ChatGPT to understand your message. Before you ask it any questions, type in your values and tell it about what you create. For example:
“I’m a furniture designer and I create furniture that features bold colors. I value empathy and affordability.”
Next, ask ChatGPT to help you write a vision and mission statement. You can continue to regenerate and tweak it until it produces something you like. After that, you need to tell it about your customers. Tell them about their characteristics and demographics.
Once ChatGPT has all of that info, you can ask it to help you create a brand identity. Again, you can continue to tweak and regenerate this until you’re happy with it. The key with ChatGPT is to be specific with your feedback so that it can give you what you want.
The last step before you can use ChatGPT to come up with your social media strategy is to ask it to create a list of ten pain points, ten desires, and ten ways that your products are a solutions to your customers’ problems.
Creating a content plan in ChatGPT
Finally, you can ask ChatGPT to create a 30-day content plan that is tailored to your mission, market, and message.
Ask it to alternate between your customer’s pain points, desires, and solutions, then back to desires and pain points. The content plan should repeat that pattern for 30 days. Ask for ideas for different content types, such as reels, static posts, and carousels.
Next, ask it to write captions for each post. Paste the captions into your own document and edit them so that they are in your brand voice. If you pay for the premium version of ChatGPT or Jasper AI, it can start to write in your brand voice for you. However, the free version goes a long way and you can simply edit it into your voice.
Important sections of the conversation
(0:54) A new framework for Instagram and Facebook
(2:57) Defining your mission, vision, and values
(6:46) Identifying your market
(11:00) Using AI to perfect your message
(19:55) Creating a content plan in ChatGPT
