How to Write a Vision Statement for Your Business

December 5, 2022

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Have you ever wondered if you’re doing exactly what you’re supposed to be doing? Do you second guess yourself a lot? You’re not alone. To help me refresh my goals and understand what I want to focus on, I periodically cast a vision for my business.

Casting a vision will help you make sure your business is aligned with the life you want to create for yourself. It’s the guiding light that you can use to make sure you’re on the right track. It provides inspiration and motivation to get going.

What is a vision statement anyways? It’s an ideal picture of the world that wouldn’t exist without your business. What problem does your business exist to solve? That’s your vision statement.

What about your mission statement? Your mission is how you will practically achieve your vision.

If you want to know how to create a vision statement and mission statement for yourself and your business, then you don’t want to miss today’s episode!

It’s inspirational and is sure to help you get unstuck and make progress on building a life that you love!

How to Write a Vision Statement for Your Business

To create a vision statement, you want to imagine an ideal future of the world that wouldn’t exist without your business. It should show how your business will make the world a better What problem does your business solve? Think big-picture. The vision statement will inspire you & keep you going.

The mission statement is HOW you will achieve your vision. It’s like putting feet to the vision. How is your business going to solve that problem? Your mission satement tells you how. It’s your vision statement in action form.

Here are some examples. IKEA’s vision statement is “to create a better everyday life for the many people.” Their mission statement is “to offer a wide- range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

Google’s vision statement is “to provide access to the world’s information in one click.” Their mission statement is “to organize the world’s information and make it universally accessible and useful.”

The Alzheimer’s Association’s vision is “a world without Alzheimer’s disease.” Their mission statement is “To eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dimentia through the promotion of brain health.” Do you see how all three examples show the how behind their vision?

Before you dive in, spend some time thinking about your definition of success, your why, your skills, and your passions. How can you live out your purpose with your unique skills & passions? Your purpose should connect to your definition of success and your why. We want everything to form a complete picture here. After all, this is what will drive you to set effective goals!

Think about your core values

Before diving into writing your vision, let’s spend some time thinking about your core values. These will guide your vision. What do you believe deeply? What makes you you? Things you believe in your core. Here are some examples: compassion, kindness, putting people first, curiosity, honesty, integrity, going the extra mile, humility. If it helps, you can look up some core values of your favorite businesses to write your own.

Write Your Mission Statement

Your mission statement is your vision statement in practical form. You can use the formula “I help _______ (your market) ______ (what you help them do) so they can ______ (overcome pain point and/or achieve deep desire)”

Once you write it, keep it where you can see it! You want to review your mission statement every day or at least every week. It’s going to inspire you to keep going! Put it somewhere you can see it every like on your desk or your fridge. You can even type it out with a pretty font and frame it. When business gets hard and you feel like throwing in the towel, you want this to be easily accessible so you can remind yourself why you’re in business and what problem your business helps solve! You are uniquely you!

Want more help with this? Check out my 5 Day Goal Setting Challenge. The first day walks through how to cast a vision for your business. You got this, friend!

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