Today we will be talking about client communication and how you can level up your client experience by being a great communicator. We will also discuss how you can retain clients and have them coming back for more and more by simply being a good communicator.
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Common Client Touchpoints
As a service-based business owner, you will have several client touchpoints. These touchpoints include the initial inquiry, the reply to the inquiry, the client call, and communicating their next steps. It is important to make these touchpoints as easy as possible for your clients to ensure they have an amazing experience.
Initial Inquiry
Your clients’ initial inquiry is their first interaction with you, and it is essential to make a great first impression. You can make it easy for your clients by providing clear call-to-action buttons on your homepage and ensuring your contact form is easy to fill out. It is also a good idea to send an automatic email reply to your clients, letting them know you have received their inquiry and will get back to them shortly.
Client Call
The next client touchpoint is the client call. Remember, this may be your clients’ first time going through a process like this, so it is essential to make them feel supported, respected, and interested in working with you. Take the time to answer their questions and make them feel comfortable.
Communicating Next Steps
After the client call, it is important to communicate their next steps clearly. You can do this by providing a summary at the end of your email, listing the steps they need to take next. Be clear and concise, and avoid sending too much information, which can be overwhelming.
Retaining Clients
Now that you have established great communication with your clients, how can you retain them and keep them coming back for more? One way to do this is to keep in touch regularly. This can be done through email newsletters, follow-up calls, or even a simple check-in message.
Another way to retain clients is to offer them something extra. For me, this looks like sending them a welcome note & a thank you gift. For you it could be deals on future offerings. Remember, the goal is to keep your clients happy and satisfied, so they keep coming back for more.
Make it Easy!
Client communication is vital in ensuring your clients have an amazing experience and keeping them coming back for more. Remember to make your touchpoints easy to navigate, communicate clearly. You can help retain your clients by keeping in touch regularly and offering something extra. Thank you for tuning in to the Crush Your Goals with Christi Podcast! Listen to more episodes here.
