CHRISTI JOHNSON CREATIVE

Tips for Mastering SEO with Catie Ronquillo

May 29, 2024

>Watch the Episode with Transcript<

Hey, everyone! Get ready to dive into tips for mastering SEO for photographers straight from the latest Dream Biz Podcast episode. Join me as I host Catie Ronquillo, an exceptional brand photographer and creative educator hailing from Dallas, Texas. In this enlightening discussion, Catie shares invaluable strategies tailored for photographers eager to enhance their online visibility and attract new clients. Whether you’re a newcomer to the photography scene or looking to refine your digital presence, these actionable insights are essential for mastering SEO for photographers!

Intro to Catie Ronquillo

Catie is not just any photographer; she’s a passionate advocate for empowering female business owners to build their personal brand. With over 15 years of experience in the photography industry—ranging from weddings to senior portraits and now brand photography—Catie brings a wealth of knowledge to the table. Her journey has also made her an SEO expert, driving the majority of her business through strategic online marketing.

Tip 1: Include Your Location

One of the simplest yet most overlooked SEO tips for photographers is to include your location on your website. Catie emphasizes that this is especially crucial for local business owners. If you don’t specify your location, potential clients in your area might never find you. Make sure to mention not just your city but also surrounding areas that people might search for. For instance, Catie serves the Dallas-Fort Worth area, which locals know as DFW.

Tip 2: Strategically Utilize Keywords

Keywords are pivotal for SEO success. But what exactly are keywords? These are the terms potential clients type into search engines when they’re looking for services like yours. Use tools like Google’s autofill feature to find out commonly searched terms. Catie suggests typing in phrases like “San Diego wedding photographer” to see what related terms pop up. This simple yet effective strategy can provide a treasure trove of keywords.

Tip 3: Create Relevant Content

Once you have your keywords, the next step is to create content around them. Think about what your clients need to know and write blog posts that answer those questions. For example, if you’re a family photographer, create content like “Best Locations for Family Photos in [Your Area]” or “What to Wear for Family Photos in [Your Area].” Google loves detailed, localized content, and this can significantly improve your search rankings over time.

Tip 4: Avoid Keyword Stuffing

It’s tempting to use your targeted keywords everywhere, but Catie advises against this. Keyword stuffing—repeating the same keyword excessively—can actually hurt your ranking. Instead, use variations of your main keywords naturally throughout your content. For example, instead of repeatedly using “Greenville photographer,” mix it up with terms like “Greenville portrait photographer” or “photographer in Greenville.”

The Long Game of SEO

SEO isn’t a quick fix; it’s a long-term strategy. Content you create today may take months to start ranking well in search results, but don’t let that discourage you. Consistency is key. Years down the line, that thoughtful blog post you wrote could still be driving traffic to your site. Catie shared a humorous anecdote about an apple pie recipe she posted years ago, which still drives significant traffic to her site around Thanksgiving.

Final Thoughts

This episode was such a blast! Catie’s passion for SEO and her practical tips were incredibly enlightening. Implementing these SEO tips for photographers can set you on the path to online visibility and business growth.

If you’re a photographer looking to boost your SEO or a small business owner in need of practical, step-by-step guidance, be sure to follow Catie Ronquillo on Instagram at https://www.instagram.com/catieronquillo and visit her website at https://www.catieronquillo.com. She has a new course launching soon that you won’t want to miss!

Important Links:

Key Moments:

  • 00:00 Welcome to the Dream Biz Podcast!
  • 00:56 Meet Catie Ronquillo: Brand Photographer and Creative Educator
  • 01:27 Unlocking SEO Secrets for Photographers
  • 03:55 Local SEO Strategies and Why Location Matters
  • 12:26 Beyond Location: Leveraging Keywords for SEO Success
  • 21:01 Back to Basics: Simplifying SEO for Creative Entrepreneurs
  • 24:33 The Long Game: Content Longevity and SEO Impact
  • 27:54 Connecting with Catie and Wrapping Up

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