What to Send Your Email List

What to Send Your Email List

Recently on the podcast, I shared about how to create a lead magnet to grow your email list. It’s a great way to increase your audience & prime them to buy from you. Now, let’s fast forward and imagine you’ve already finished your lead magnet (maybe you don’t even have to imagine it – maybe you’ve already finished it!). They’ve got the lead magnet in their hands and now you’re ready to start emailing your audience consistently.

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What on earth are you supposed to send them?! How on earth do you come up with original content week after week? Well, the answer is not as hard as you might think. There are so many things to email your audience and easy ways to figure out exactly what they want to hear so that they open your emails too. How do you do it? I’m talking all about it on today’s podcast episode!! Listen in to learn how to quickly come up with content to send your audience!

Listen to the Episode

An Active Email List Can Make You Money

Having an email list is a great way to make money because you can sell to your email list. If Instagram goes down like it did earlier this year, or if you need to change platforms your email list is always going to be there. So it’s a great way to make money. But that’s only if you have an active, engaged email list and you’re emailing your subscribers every single week. So what are you supposed to send them every week? Let’s talk about it!

What to Send Your Email List

In the past, people would sign up to your email list to receive updates from you like a newsletter. But that’s not typically why people sign up for email lists anymore! Unless you’re an author or a vlogger or a public figure, most people are on your email list for another reason. If you are a creative entrepreneur who sells services online and you want to make money from your email list, you’re going to email them your weekly content every week.

Send them Your Weekly Content

Your weekly content will look different depending on who you are and who your audience is. It could be a blog post, a podcast episode, a youtube video, a recipe, a tutorial, a piece of art, or whatever it is that you’re creating consistently. So in the email, you just send them a list of the weekly content and tell them what the content is about. It doesn’t need to be a long email. In fact, the shorter the better. You want them to click on the link to the content!


For example, my weekly content is a podcast episode. I’m able to focus all of my efforts on the podcast episodes. Then the podcast gets turned into a blog post. That’s where all of the links that I talk about in the podcast episode are, and that’s also where the summary of the podcast episode is. It makes it easy for me because I don’t have to think about multiple pieces of content – I just think about one piece. The podcast.

Consistency is Key

I’ve been listening to a lot of Amy Porterfield lately. And one thing that she talks about is you have to show up rain or shine for your audience consistently. Week in and week out, no matter what happens. Consistency is the name of the game. And I have seen that happen. The times that I have had a lot of growth in my business and felt the most at ease in my business is when I have had a content strategy.

Develop a Content Strategy

When you have a content strategy, you don’t have to second guess your decisions. You don’t have to worry about what other people are doing with their content. No. I have my strategy. I know what it is that I want to post. And I just get to work recording that content. Then the email, I’m literally just sending them a link to the podcast and inviting them to listen.

See the Strategy in Action

So if you sign up for my emails, which by the way, you can download my freebie, my lead magnet at christijohnsoncreative.com/mistakes, you will automatically get my lead magnet, which is the top five goal-setting mistakes that people make and how to avoid them. Then you’ll go through my welcome sequence automatically, and then you’ll be put on my regular list.

Pay attention to the emails you open & read

So you can see this in action. You can do this with other people you are already subscribed to as well. Which emails do you tend to open? How do their subject lines speak to you? And what are the words that they’re saying in the actual email that makes you wanna read?

For me personally, I tend to respond really well to emails that are short, but also that tell me what I’m going get out of listening to that episode. Emails that focus on the value that it’s going to bring to my life. And when you get my emails, you’ll notice that my emails are usually pretty short and I usually have just one or two sentences per line because I know people like me are just skimming emails.

I also bold specific action words. Ones that I think will bring the reader in to want to listen to the episode. I focus on the value and I also try to relate to them. Other people may have different styles. Take notes on the emails you tend to open & see what speaks to you. Also, take a peek at those subject lines and see which ones you’re more inclined to listen to.

Maybe even write them down and keep a list or a spreadsheet. Then figure out if there’s something that they all have in common that really makes you want to open it. Are they relating to you? Are they focusing on a problem that they can help you overcome? Are they saying something about the latest TV show that’s hilarious?

If you want more help with how to create consistent content online, head over to episode 6 of the podcast HERE.

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