Turn Your Leads Into Clients: How to Stop The Ghosting & Start Booking

booking strategies

Turn Your Leads into Clients | Booking Strategies to Stop Ghosting & Start Booking!

How to Turn Leads into Clients: A Guide for Business Owners

Turning leads into paying clients is a key aspect of growing any business. With a structured approach, you can increase your client base, streamline your process, and save valuable time. The following steps outline how to effectively capture leads and turn them into clients without being tied to your inbox.

1. Generating Leads

  • Your leads need to find you! Direct potential clients to your website using marketing strategies. Episode 3 of your podcast explains where to find clients, and Episode 5 covers how to create a website to convert leads.
  • Make sure all potential clients are funneled through a lead capture form on your website.

2. Using a CRM for Lead Capture

  • Create a lead capture form using a CRM like 17hats to collect contact information and inquiries.
  • Set up automated replies that send an introduction, pricing details, and a link to your FAQ page. This automated process saves time and ensures consistency in your responses.

3. Focus on Client Needs

  • When responding, focus on how your services will benefit the client. Showcase the results they’ll achieve by working with you.
  • Break down your pricing structure and direct them to an unlinked webpage on your site for easy editing, rather than sending a PDF.

4. Pre-Qualifying Clients

  • Send a questionnaire to pre-qualify leads. This should include questions to determine if they are the right fit for your business, such as asking for social media handles and assessing whether they meet your ideal client profile.

5. Follow Up

  • If a lead hasn’t responded within three days, send a follow-up email asking if they’d like to hop on a call.
  • Include an open-ended question like, “Is there anything I can do to help make your decision process easier?” to encourage a response and avoid being ghosted.

6. Persistent, But Polite Follow-Up

  • Continue following up every few days. If you haven’t heard back after 4 follow-ups, consider the lead lost and stop pursuing.

Actionable Checklist for Converting Leads into Clients

  1. Set Up a Lead Capture Form. Use a CRM to create an automated form that collects leads’ contact details and inquiries.
  2. Automate Your Responses. Send an automatic email with an introduction, pricing details, and a link to your FAQ page.
  3. Pre-Qualify Leads. Send a questionnaire to assess if the lead is the right fit for your services and gather relevant details.
  4. Personalize Your Communication. Focus on the client’s needs in your responses and demonstrate how your services provide solutions.
  5. Follow Up. Send a follow-up email after three days, ending with an open-ended question to encourage engagement.
  6. Continue Follow-Up. Send up to four follow-ups to maximize conversion potential. If there’s no response after that, consider the lead lost.

By following this process, you’ll not only save time but also streamline the way you convert leads into loyal clients.

If you liked this episode, consider sharing it on Pinterest!

Want help refining your booking process? Book a discovery call with me for free!

Share This Episode

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAVORITE POSTS

Web Design Rules Everyone SHould Know is written in purple text on a tan background with a photo of Jannan sitting on a couch with her laptop open

Your website is your digital home base—a place where potential clients can learn about you, trust you, and ultimately take action. But if your site isn’t designed effectively, you could be missing out on opportunities. That’s why I sat down with Jannan Poppen, a branding and web designer for coaches and creatives, to discuss the […]

Listen Now

Opening Up About My Mental Health Crisis of 2024 is written in purple text on a tan background. There is an image of Christi with a soft smile at the camera.

Hello friends, welcome back to The Dream Biz Podcast, the business podcast that helps you build a life and a business that you love. I’m your host, Christi Johnson. I’m a business coach and a photographer dedicated to helping you make your dream biz a reality. Today I want to talk to you about something […]

Listen Now

How Quarterly Planning can help you stay focused and organized with manali sontakke is written in purple text on a tan background with yellow, green, and purple blobs. There is also a photo of Manali smiling at the camera.

Download the Episode Transcript Below ⬇️ Welcome Manali! If you’re like me, you might have a constant stream of ideas and projects you’re excited about. As multi-passionate business owners, it’s a blessing—and sometimes a challenge—to channel all that energy into a clear plan. That’s why I love quarterly planning! Recently on The Dream Biz Podcast, […]

Listen Now

DM to Dollars: Pre-selling Your Offer Before the Big Launch with Angelica Pompy is written in purple text on a tan background. There are colorful green, yellow, and purple doodles on the image along with a photo of Angelica smiling at the camera.

Download the Transcript of this episode Below 👇 DM to Dollars: How to Pre-Sell Your Offer Launching something new? Whether it’s a course, a membership, or a service, one of the most effective ways to make sure your audience is ready to say “yes” the moment you open the doors is through pre-selling your offer. […]

Listen Now

Transform Your Customers into Your Biggest Cheerleaders is written in purple text on a tan background. There are purple and green doodle bubbles with the text "with Madelyn Victoria" and "New Episode", respectively as well as a picture of Madelyn smiling at the camera.

>Download the Transcript of this episode< Building strong client relationships can be one of the most powerful tools for growing your business. In a recent episode of The Dream Biz Podcast, I sat down with Madelyn Victoria, a marketing strategist who specializes in helping small businesses create personalized marketing strategies to attract more clients and […]

Listen Now

Admin Tasks CEOs Should Stop Doing is written in purple text on a tan background. There are green and purple bubbles over the words "Ashley Paul" and "New Episode" along with a photo of Ashley holding a coffee cup.

>Download a Transcript of This Episode< Outsourcing Admin Tasks for CEOs: Insights from My Conversation with Ashley Paul As a business owner, I know how overwhelming admin tasks can feel. That’s why I was thrilled to welcome Ashley Paul, a wedding planner and virtual assistant expert, to The Dream Biz Podcast. Ashley helps creative entrepreneurs […]

Listen Now

Start building the business of your dreams

This FREE guide on the 8 steps to take to start your creative business. In this guide, you'll learn the exact roadmap to take to go from 0 clients to fully booked sooner than you think!

get it for free!