CHRISTI JOHNSON CREATIVE

Business is Not One Size Fits All

May 2, 2022

There are a Thousand Ways to Do Business

It can be easy to fall into the trap of comparison as we live in a social-media age. Remember that you are seeing everyone’s best version of themselves. You don’t have to be overwhelmed that you aren’t doing all the things, remember that business is not a one size fits all. You have the freedom to pick which avenues you want to take and what to focus on in your business. This will bring you clarity as you hone in on your specific goals and learn how to follow through. A few different marketing approaches are:

  1. Word of Mouth – an excellent marketing strategy that highlights interpersonal communication between clients and their friends.
  2. Social Media- a broad topic that encompasses Instagram, TikTok, Facebook, SEO, Google analytics, and Pinterest just to name a few.

It can be easy to look at others around you who are at different stages in their business journey and think you are a failure. Just remember that your business goals are going to be different than another person’s and that is okay. As you consider the many responsibilities you have, be honest with yourself about the amount of time you can actually devote to each goal. Each person will grow their business at different rates based on how much time and energy they can devote. As you become more focused, you can say no to things that don’t matter right now in your business and say yes to things that help you accomplish those specific goals.

Identify your Goals

It can be overwhelming and daunting to look at all the things you want to accomplish in your business while also recognizing your capacity.

First, start by making a list of goals in your business. Then, choose a small starting step for that goal that you can begin over the next 5 days. Be specific in your action steps as it will allow you to. Do what feels natural to you and follow-through. Rather than be concerned about others’ goals, remember that business is not one size fits all and that your goals will be unique to you.

When choosing one goal to focus on, start with something that’s already in your comfort zone. This will help provide the needed motivation to get started. Be specific in your action steps because the key is to follow through.

Tackle the Larger Goals

While those larger goals can seem much more intimidating than others, remember to use the same process you used to tackle those smaller goals. Write out your specific action steps that are attainable and find a system that will help you be consistent in following through. As you begin, focus on why you want to accomplish this larger goal.

The best way to get better at something is to do it more often and develop that muscle. The more you do it the easier it gets. As you begin to hone in on the larger goals, have tunnel vision for what you want to accomplish. Knowing your specific goals will allow you to say no to things that will distract from your specific goal.

A resource that will help you find freedom in your business and accomplish your goals is the short mini-course Crush your Goals with Christi. In this mini-course, you’ll learn how to consistently set goals and see them through.

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