Marketing That Feels Good & Not Stressful

"Finding What Feels Good in Marketing" is written in purple text on a tan background with a photo of Christi smiling at the camera

Recently on the podcast, I talked about imposter syndrome and what would happen if we were just honest—honest about how we feel in business and in life, and what opportunities that honesty could open for us. Today, I want to continue the trend of getting real and sharing what’s been on my heart about running a business in a way that actually feels good. Marketing your business is one of those things that can often be stressful. But could there be a better way?

The Myth of the “One Right Way” To Do Marketing

Everywhere we turn, someone is selling us a strategy, a system, or a method that claims to be the way to succeed in business. And while these offers can be incredibly valuable (I buy courses, tools, and resources all the time that genuinely help me!), it can also feel like there’s only one right way to do things. But that’s just not true.

There are a million ways to run a business. The key is finding what works for you.

I often watch Yoga with Adriene on YouTube, and one thing she says frequently is, “Find what feels good.” She gives you the main yoga pose but encourages you to modify it if needed. She invites you to adjust, shift, and make it work for your body that day. And I wonder, what if we approached business the same way? What if instead of forcing ourselves into a rigid mold, we gave ourselves permission to do things in a way that actually feels aligned?

The Instagram Dilemma

Let’s talk about Instagram. It used to be a place where you’d simply share photos with friends. It was chronological, organic, and easy. Now, it’s an algorithm-driven platform where video dominates, and if you’re not making reels, you’re “doing it wrong.”

But what if you don’t want to make reels? What if video content doesn’t feel good to you? Are we just handing over control of our businesses to social media companies by playing by their ever-changing rules?

Personally, I don’t always love making reels. I don’t want to spend hours scripting, filming, and editing videos just to keep up with an algorithm. Some people thrive on that, and that’s amazing! But why do we tell each other that we have to do it? Who made that rule?

The truth is you don’t HAVE to post reels to be successful on Instagram. I’ve seen plenty of accounts that are just carousel posts or just images. It all depends on your unique strategy and what will work for you. And it depends on your goal with the platform!

Do You Need Social Media to Succeed?

This leads me to a bigger question: Do we have to use social media for our marketing at all? The common belief is that business owners must be on Instagram, TikTok, or Facebook because “that’s where the people are.” But I have to believe there’s a world beyond scrolling, likes, and curated content.

For me, social media is often a time-suck. It’s addictive, it’s curated, and honestly it’s exhausting. There has to be another way.

Alternative Ways to Market Your Business

If you don’t love social media, you’re not alone. The good news is there are so many other ways to market your business. Here are just a few:

  • Facebook Groups – Unlike Instagram, these can be places for real conversations. People ask for help, and I love jumping in to give thoughtful, detailed responses that provide genuine value.
  • Email Marketing – Your email list is yours. No algorithm decides who sees your content—you do.
  • Podcasting & Blogging – Long-form content allows you to connect deeply with your audience without being limited to bite-sized trends.
  • Networking & Word-of-Mouth – Relationships are still one of the most powerful ways to grow a business.
  • SEO (Search Engine Optimization) – Honestly, I believe SEO is still king. Your website is such an important place to focus your efforts because, just like your email list, you own it. You are in control of the content! (P.S. want tips on building a better website? Download my Ultimate Guide to a High Converting Website!)

Do Business Marketing in a Way that Works for You

At the end of the day, we each have to decide how we want to show up in our businesses. If Instagram and reels feel good to you, go for it! But if they don’t, give yourself permission to build your business another way.

The whole reason many of us became entrepreneurs was for freedom. Let’s not box ourselves in! Let’s find what feels good and build businesses that actually align with who we are.

What about you? Have you felt the pressure to market in ways that don’t feel good? Let’s chat in the comments. I’d love to hear your thoughts!

Need Help with Your Website? Don’t Forget to Download my Ultimate Guide to a High Converting Website!

Share This Episode

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAVORITE POSTS

Your Permission to Do Less Marketing with Tayler Cusick Hollman from Enji is written in purple text on a tan background with an image of Tayler smiling at the camera

This is your permission slip to do less marketing. If you’ve ever felt overwhelmed trying to “do all the things” in your marketing—posting on Instagram, starting a TikTok, sending emails, blogging, Pinterest, and more—you’re not alone. And if you’re wondering how to simplify your marketing strategy without falling behind, you’re going to love this episode […]

Listen Now

The Intersection of Productivity and Self-Care is written in purple text on a tan background with a photo of Sabrina smiling at the camera in a green dress.

Today we’re diving into a topic that feels so close to my heart: productivity and self-care. If you’ve ever felt like you’re doing all the “right” things in business but still end your day feeling overwhelmed or disconnected, this episode is for you. I had the joy of chatting with Sabrina Avellán, a self-leadership coach […]

Listen Now

How to Simplify Your Business and Avoid Overwhelm is written in purple text on a tan background. There is an image of Zuzana standing beside a window and smiling.

If you’ve ever felt like you’re doing everything in your business but still feel like it’s not enough, you’re not alone. On this episode of the Dream Biz Podcast, I sat down with creative strategist and business consultant Zuzana Miraka to talk about something that every creative entrepreneur needs to hear: how to simplify your […]

Listen Now

Using Storytelling in Marketing to Make Your Message Stand Out & Build Trust is written in purple text on a tan background with a photo of Hannah smiling at the camera beside it

Let’s face it: facts and figures alone aren’t what make people remember you. A random email full of stats? Forgettable. But an email that opens with “You’re not gonna believe what happened in Costco…”? Now you’ve got our attention. In this episode of The Dream Biz Podcast, I sat down with Hannah Davis of Made […]

Listen Now

Nature's Business Plan: How a Seasonal Business Strategy Can Help Scale Your Business is written in purple text on a tan background. Jennifer is smiling at the camera in a photo wearing a blue blouse.

If you’ve ever found yourself burnt out from pushing through launches, chasing deadlines, or trying to keep up with hustle culture… this episode is going to feel like a breath of fresh air. I sat down with feminine business coach Jennifer Whitaker to talk about something radically refreshing: seasonal business strategy. We explore the question, […]

Listen Now

Navigating Grief as a Business Owner is written in purple text on a tan background with a photo of Leah smiling at the camera

Navigating grief as a business owner might be one of the hardest things you’ll ever have to do. As entrepreneurs, we’re taught to “keep going,” to deliver results, show up for clients, and remain “on” even when life is falling apart behind the scenes. But what happens when something so massive—like the loss of a […]

Listen Now

GET YOUR 

FREEBIES!

VISION CASTING ULTIMATE WORKBOOK

Struggling to figure out what success looks like to you or want to write a vision and mission statement? Check out this guide!

GET THE GUIDE

THE DREAM BIZ ROADMAP


Overwhelmed with all the steps it takes to start a business? Download the Dream Biz Roadmap! 

DOWNLOAD NOW

THE ULTIMATE GUIDE TO A HIGH-CONVERTING WEBSITE

Ready to make sure your website is set up to convert? Download the Ultimate Guide to a High Converting Website! 

GET THE GUIDE