Authenticity & Attracting The Clients You Want

authenticity and attracting the clients you want

Honesty, Authenticity, and Connection are core values for me. Yet they’re so lacking in the business world. Let’s be honest. Business is hard. And being a solopreneur is even harder. Some days we feel like we’re rocking it, and some days we feel like we are failures. Sometimes that even changes hour by hour.

On today’s episode, Stephanie Acker from Design The Experience talks with me about Showing Up As Yourself To Attract the Clients You Want. Stephanie shares with us how a personal tragedy led her to leave her magazine life & build her life as an entrepreneur. We talk showing up as yourself, the importance of community, and what you can do right now to give your website better performance on search engines.

Community as an Entrepreneur

Community is important. We all need those people to help pick us up when we are feeling down. I believe we need others to reach our full potential. Everyone deserves to have a business bestie that cheers them on, supports them, and helps them.

Attraction Marketing

Our conversation on imposter syndrome & self doubt led us to talk about attraction marketing. Especially for solopreneurs, it’s important to hold a mirror up to yourself and get really clear on who you are. How are you going to show up to your audience? Once you are really clear about who you are you can start to express that online. And then you’ll attract clients that want to be connected with you.

Craving Connection

Why do you think Tiktok is so popular? And why are instagram stories more popular than instagram posts? Stephanie is on to something when she says that it’s because we all crave connection. In a world of fake news and fake photos, we want something real.

What do you want your brand voice to sound like? If you aren’t clear on that your message will be confusing to others. Once you’re able to nail down your brand voice & experience you will see more results. It can help you write ads and get more clients.

Stephanie is the Chief Experience Designer of Design The Experience. Her business empowers small businesses to grow and be more successful without spending thousands of dollars to do it. The Marketing Mastered is a membership platform designed to help you learn how to market your business & it’s all broken down into 10-minute or less bite-sized trainings & tips. 

This conversation was so inspiring to me and I related to Stephanie so much. I love her honesty. This episode was originally published on the TuesdaysTogether Greenville Podcast.

Are you feeling alone in business? I can help. Contact me to learn how to find your community.

Share This Episode

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

FAVORITE POSTS

Delegating for Balance in Business and Life is written in purple text on a tan background. There is an image of Anna smiling at the camera.

Welcome back, friend! This episode meant a lot to me. We talked about delegating, hustle culture, burnout, hiring your first team member, and what it really takes to delegate well (hint: it’s not just sending a Loom and hoping for the best). Whether you’re a solopreneur or ready to grow your team, I think you’ll […]

Listen Now

Organic Marketing Strategies Without the Burnout with Craig Peterman is written in purple text on a tan background. There is a photo of Craig holding a camera and smiling

In the latest episode of The Dream Biz Podcast, I sat down with photographer and videographer Craig Peterman to talk about something every creative entrepreneur grapples with—how to market your business without burning out. With over 500 weddings under his belt, Craig has built a sustainable business by rejecting cookie-cutter strategies and leaning into what […]

Listen Now

How to use AI in Your Small Business to Think Bigger & Do More is written in purple text on a tan background with a photo of Kate looking at the camera holding a laptop

How to Use AI in Your Small Business to Think Bigger and Do More with Kate Hejde from Dear Kate Brand Strategy If you’ve ever found yourself overwhelmed by the endless to-do list that comes with running a creative business, you’re not alone. Content creation, client communication, admin tasks, and marketing can easily consume every […]

Listen Now

Scale Your Business Without Burning Out is written in purple text on a tan background. There is a photo of Emily sitting on a counter holding a cup of coffee.

How Emily Reno Scaled Her Wedding Business Without Burning Out If you’ve ever felt like your business is running you instead of the other way around, you’re not alone. In this episode of The Dream Biz Podcast, I sat down with Emily Reno—founder of Elopement Las Vegas and The Vegas Planners—to talk about what it […]

Listen Now

6 steps to create more time energy and mental clarity in your life & business is written in purple text on a tan background with a photo of josie journaling

Burnout. Overwhelm. That “Groundhog Day” feeling where every day looks the same. If you’ve ever found yourself wondering, “Is this really it?”—you’re not alone. In this episode of The Dream Biz Podcast, I’m joined by Josie Anderson, a soul purpose coach and the author of Awakened to the Divine Self, a guided journal that helps […]

Listen Now

Why Your Client Experience Should Benefit You Too is written in purple text on a tan background with an image of Fran from The Passions Collective sitting on a couch and smiling

This week, I had the pleasure of sitting down with Fran Rescigno, the founder of The Passions Collective, for an honest and inspiring conversation about client experience—what it is, why it matters, and how we can build systems that support not just our clients, but ourselves too. Fran is a Client Experience Architect who helps […]

Listen Now

GET YOUR 

FREEBIES!

VISION CASTING ULTIMATE WORKBOOK

Struggling to figure out what success looks like to you or want to write a vision and mission statement? Check out this guide!

GET THE GUIDE

THE DREAM BIZ ROADMAP


Overwhelmed with all the steps it takes to start a business? Download the Dream Biz Roadmap! 

DOWNLOAD NOW

THE ULTIMATE GUIDE TO A HIGH-CONVERTING WEBSITE

Ready to make sure your website is set up to convert? Download the Ultimate Guide to a High Converting Website! 

GET THE GUIDE