Lessons from a Failed Launch

October 24, 2022

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Lessons from a Failed Launch

Today, on the podcast, we’re talking through a recent failed launch I experienced. I’m sharing the lessons from a failed launch for you to learn from.

I’m just going to first talk to you about my initial launch plan that I had. I had an idea for a masterclass was that I was going to use it to promote my membership, Christi’s Biz Besties. It basically a mastermind community for entrepreneurs who are lonely in business. 

Every week we would have calls where we would talk about goal setting. We would have masterminds. We would perform CEO audit days where we can get those tasks done, that usually fall through the cracks. And we were also going to have co-working days which is the reason I’m so passionate about this idea. 

Loneliness in Entrepreneurship

As business owners, small business owners, especially, especially if you’re a solopreneur or you have a very small team, we spend a lot of our time alone. We don’t have big teams. We are usually just working from home in our houses. No, one’s cheering us on when we do things and you know, it’s a very lonely. 

The launch didn’t really go how I planned it. I was planning to launch this membership and the idea is that people would sign up. They would initially sign up for $30 a month. I was going to offer, I was offering a founding rate for $30 a month and the founding members would get that for life. 

And then my goal eventually would be to bring it up to around a hundred dollars a month because I really do think it is that valuable. So that was the plan. I formed this plan. It was kind of somewhat haphazard. I knew that I’ve had this idea for a while, but. For the last two years, I’ve struggled with self-doubt and imposter syndrome. And I’ve talked about that on the podcast as well. 

Listen in to today’s episode to learn more about the launch. I go through what worked well and what didn’t. You can also sign up for my membership group with a two month free trial right now! Details below. 

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Links Mentioned

How to Create a Website Episode

Steph Wood’s Website

Braden Drake’s Website

Join Christi’s Biz Besties (for FREE!)


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